Press Release

ACTIVISION TAPS DEMONWARE’S STATE ENGINE MULTI-PLAYER TECHNOLOGY FOR CALL OF DUTY 2: BIG RED ONE CONSOLE GAME
 

Santa Monica, CA – Sept. 30, 2005 – Activision, Inc.’s highly-anticipated console game Call of Duty®2: Big Red One will utilize DemonWare’s State Engine middleware to deliver seamless, state-of-the art, 16-player, cross-platform, multiplayer online gaming to players worldwide. Developed by Treyarch Studios and Gray Matter Interactive, Call of Duty 2: Big Red One will deploy this fall for the PlayStation®2 computer entertainment system, Xbox® video game system from Microsoft and Nintendo GameCube™ and carries a “T” (for “Teen”) rating by the ESRB.

“By utilizing DemonWare’s middleware, the development team is able to focus on creating great gameplay experiences while knowing that the technical aspects of the multiplayer component are managed,” said Chuck Huebner, Head of Activision’s Worldwide Studios. “When Call of Duty 2: Big Red One ships this Fall, 16 players will be able to engage in explosive Local Area Network (LAN) and Internet multi-player action on their Xbox or PlayStation 2 gaming systems, quickly and seamlessly.”

DemonWare’s State Engine is a high-performance programming framework that eliminates the need to re-invent netcode for multi-player games, saving time and resources that can be focused on game development.

About DemonWare

DemonWare is a network software company providing technology for multiplayer computer games to studios and publishers. As a tried and tested network middleware product, it allows developers to reduce development time and risk while focusing on their gameplay. Interested developers should go to www.DemonWare.net/evaluate DemonWare provides a complete range of network tools for studios and publishers working on multiplayer titles. DemonWare Matchmaking+ suite provides a risk-free and quick route to multiplayer lobby services. DemonWare State Engine is a cross-platform network engine with a wide range of features. Both products are being used in a number of AAA titles being released across all console platforms in 2005.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements.” These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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