GAMETRAILERS
TEAMS UP
WITH XBOX
LIVE ON XBOX
360 TO
CREATE
EXCLUSIVE
GAMING
CONTENT
GT to
Produce
Monthly High
Definition
Video Game
Segments For
Xbox LiveŽ
Marketplace
Santa
Monica,
Calif.
(September
20, 2006) --
GameTrailers
(GT), a
division of
MTV
Networks,
today
announced a
strategic
alignment
with Xbox
Live on Xbox
360. Once a
month,
GameTrailers
will create
new HD video
game
segments for
Xbox Live
Marketplace
featuring
exclusive
free first
looks at the
hottest
upcoming
titles being
released on
Xbox 360.
Xbox LiveŽ
Marketplace
is a
one-stop
digital
download
center on
Xbox 360 for
additional
high-definition
game-related
and
entertainment
content,
from
playable
game demos
and movie
trailers to
exclusive
music videos
and
downloadable
Xbox
LiveArcade
games. To
showcase the
power of the
HD gaming
experience,
Xbox 360 has
enlisted the
expertise of
GameTrailers
- the
premier
online
destination
for
broadcast
quality
video game
media - to
shoot,
capture and
edit HD game
video
content for
Xbox Live
members.
GameTrailers
will work
closely with
the Xbox
Live
Marketplace
team to
select the
game to be
covered each
month.
“Xbox Live
Marketplace
is the
perfect
outlet for
the type of
broadcast
quality
content that
we produce,”
said Jon
Slusser, VP
of
GameTrailers.
“Having the
ability to
see the
features of
the game in
high
definition
on your
television
is as close
to playing
the actual
game as you
can get.”
The latest
GT HD
segment for
Xbox LiveŽ
Marketplace
is an
in-depth
look at
Madden NFL
07,
featuring
exclusive
interviews
with the
game’s
producers
and
designers
along with
HD Gameplay
segments.
Recent
segments
include
comprehensive
previews of
popular Xbox
360 titles
such as
Ghost Recon:
Advance
Warfighter,
NCAA
Football 07,
Ninety Nine
Nights and
Far Cry
Instincts:
Predator,
while
upcoming
segments
will
showcase
Splinter
Cell Double
Agent, Mass
Effect,
Forza 2,
Gears of War
and more.
“We are
always
seeking new
ways to
enhance the
Xbox 360
gaming and
entertainment
experience
with premium
high-definition
content that
consumers
can’t get on
any other
gaming
console,”
said Aaron
Greenberg,
Group
Marketing
Manager,
Xbox Live.
“With
GameTrailers’
expertise
and skill,
we can
deliver
exclusive HD
video game
segments
that will
excite Xbox
360 gamers
all over the
world.”
About
GameTrailers
GameTrailers
(GT) is the
premier
online
destination
for
broadcast
quality
videogame
media. GT
delivers
timely, high
resolution
broadband
video
content for
gamers that
includes
product
features and
reviews;
video game
movie
trailers;
GameTrailers
Television (GTTV)
coverage of
news and
events;
interviews
with
industry
thought
leaders, and
more. GT has
a robust
community
that
features
user-generated
content, so
gamers can
talk to
friends and
share media
such as fan
movies,
machinima
and daily
blogs. GT
has offices
in Los
Angeles, San
Francisco
and New
York.