NAMCO
BANDAI’S THE
FAST AND THE
FURIOUS™
VIDEO GAME
BURNS UP
STORE
SHELVES
NATIONWIDE
Game
Includes
Special $50
Offer To
Participate
In Any
National
Auto Sport
Association
(NASA)
Driving
Event In The
Country
SANTA CLARA,
Calif.,
(September
26, 2006) –
Leading
video games
publisher
and
developer
NAMCO BANDAI
Games
America Inc.
delivers a
drift racing
experience
like no
other, as
The Fast and
the Furious™
ships for
the
PlayStation®
2 computer
entertainment
system and
is now
available in
retail
outlets
nationwide.
The Fast and
the Furious
is rated ‘T’
for Teen by
the
entertainment
software
ratings
board (ESRB),
and is now
available
nationwide
for a
suggested
retail price
of $39.99.
“The almost
endless
customization,
the
revolutionary
drift model
and the
Japanese
Tuner,
Classic
Muscle and
Concept cars
featured in
The Fast and
the Furious
video game
make this
the most
authentic
drift racing
experience
yet,” said
Makoto Iwai,
Senior Vice
President of
Development
at NAMCO
BANDAI Games
America Inc.
“The
exclusive
promotion
with NASA is
an
additional
element that
allows
consumers to
truly enter
the world of
drift racing
with a
real-life
experience.”
Available
inside each
copy of The
Fast and the
Furious
video game,
customers
will receive
a $50.00
coupon to be
used toward
any NASA
High
Performance
Driving
Event in the
country.
Fans will
have a
real-life
opportunity
to
experience
the type of
driving seen
in the game,
but in a
controlled
and safe
environment.
Consumers
can drive
their very
own car on
some of
America’s
most famous
road courses
in a safe
environment
with no
speed
limits, no
pedestrians,
and no
tickets!
Inspired by
the events
of the
Universal
Pictures’
film and
Universal
Studios Home
Entertainment
DVD release
of The Fast
and the
Furious:
Tokyo Drift,
available on
store
shelves
today, The
Fast and the
Furious
video game
features a
ground-breaking
drift
mechanic
that makes
drifting
accessible
to both
beginning
and veteran
racing game
drivers.
Gameplay
features
revolutionary
new systems
like the
Drift
Indicator
that make
The Fast and
the Furious
the most
accessible
realistic
drift game
yet. Perched
at the
forefront of
the drift
racing
phenomenon,
the video
game
features a
Revolutionary
Drift Model
that is fun
and
approachable
for players
of all skill
levels;
model cars,
cinematic
camera
angles
straight
from the
movie,
unique boss
challenges,
stunning
visuals with
over 100 JDM
Tuner,
Classic
Muscle and
Concept cars
as well as
robust
customization
options all
of which
encompass
the drift
racing
world!
For more
information
on this game
and other
exciting
products,
check out
NAMCO BANDAI
Games’
official
website at
www.namcobandaigames.com.
About the
film
From the
producer of
the
worldwide
blockbuster
hits The
Fast and the
Furious and
its sequel,
2 Fast 2
Furious,
comes the
latest
installment
of the
adrenaline-inducing
series built
on speed—The
Fast and the
Furious:
Tokyo Drift
. Set in the
sexy and
colorful
underground
world of
Japanese
drift
racing, the
newest and
fastest
customized
rides go
head-to-head
on some of
the most
perilous
courses in
the world.
Sean Boswell
(Black) is
an outsider
who attempts
to define
himself as a
hot-headed,
underdog
street
racer.
Although
racing
provides a
temporary
escape from
an unhappy
home and the
superficial
world around
him, it has
also made
Sean
unpopular
with the
local
authorities.
To avoid
jail time,
Sean is sent
to live with
his gruff,
estranged
father, a
career
military-man
stationed in
Tokyo.
Now
officially a
gaijin
(outsider),
Sean feels
even more
shut out in
a land of
foreign
customs and
codes of
honor. But
it doesn’t
take long
for him to
find some
action when
a fellow
American
buddy,
Twinkie (Bow
Wow),
introduces
him to the
underground
world of
drift
racing.
Sean’s
simple drag
racing gets
replaced by
a
rubber-burning,
automotive
art
form—with an
exhilarating
balance of
speeding and
gliding
through a
heart-stopping
course of
hairpin
turns and
switchbacks.
On his first
time out
drifting,
Sean
unknowingly
takes on D.K.,
the “Drift
King,” a
local champ
with ties to
the Japanese
crime
machine
Yakuza.
Sean’s loss
comes at a
high price
tag when
he’s forced
to work off
the debt
under the
thumb of
ex-pat, Han
(Kang). Han
soon
welcomes
Sean into
this family
of misfits
and
introduces
him to the
real
principles
of drifting.
But when
Sean falls
for D.K.’s
girlfriend,
Neela
(newcomer
Kelley), an
explosive
series of
events is
set into
motion,
climaxing
with an
ultimate
high stakes
face off.
The Fast and
the Furious:
Tokyo Drift
is directed
by Justin
Lin (Better
Luck
Tomorrow,
Annapolis)
and written
by Chris
Morgan
(Cellular),
Kario Salem
(The Score)
and Alfredo
Botello. The
film is
produced by
Neal H.
Moritz (xXx,
S.W.A.T.)
and
executive
produced by
Clayton
Townsend
(The
Skeleton
Key, The 40
Year-Old
Virgin).
This film
has been
rated PG-13.
About
Universal
Studios
Consumer
Products
Group
Universal
Studios
Consumer
Products
Group is
responsible
for global
licensing
and retail
strategies
as well as
building
brand
recognition
of the
extensive
catalogue of
NBC
Universal
properties.
Universal
Studios
Consumer
Products
Group is a
unit of NBC
Universal,
one of the
world's
leading
media and
entertainment
companies in
the
development,
production,
and
marketing of
entertainment,
news, and
information
to a global
audience.
Formed in
May 2004
through the
combining of
NBC and
Vivendi
Entertainment,
NBC
Universal
owns and
operates a
valuable
portfolio of
news and
entertainment
networks, a
premier
motion
picture
company,
significant
television
production
operations,
a leading
television
stations
group, and
world-renowned
theme parks.
NBC
Universal is
80%-owned by
General
Electric,
with 20%
controlled
by Vivendi.
About NAMCO
BANDAI Games
America Inc.
NAMCO BANDAI
Games
America Inc.
is an
interactive
entertainment
software
publisher
and
developer
based in
Santa Clara,
CA. The
company is a
subsidiary
of the newly
formed NAMCO
BANDAI
Holdings
(USA) Inc.
based in
Cypress, CA.
On September
29, 2005,
Bandai Co.,
Ltd. and
NAMCO
LIMITED
implemented
a management
integration
to form
NAMCO BANDAI
Holdings
Inc. This
step was
taken to
compete more
effectively
on the
global stage
in the
fast-changing
entertainment
industry and
to deliver
further
growth.
The
resulting
BANDAI NAMCO
Group is a
global
entertainment
group
involved in
business
fields
ranging from
toys,
amusement
facilities,
video game
software and
visual
software, to
apparel,
sundries and
network
content.
As previous
separate
entities
(Namco
Hometek Inc.
and Bandai
Games Inc.)
the
companies
were each
known for
creating
some of the
industry’s
top video
game
franchises
including:
Tamagotchi®,
Tekken®,
SOULCALIBUR®,
Dead to
Rights®,
Pac-Man®
World™,
Digimon®,
Ridge
Racer®, Time
Crisis® and
ACECOMBAT®.
For more
information
about NAMCO
BANDAI Games
America Inc.
and its
products log
onto
www.namcobandaigames.com.
Press
Release ©
2006 NAMCO
BANDAI Games
America Inc.
"PlayStation"
and the "PS"
Family logo
are
registered
trademarks
of Sony
Computer
Entertainment
Inc.