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Press Release

The Race To Become ArchLord Begins In October With Single Monthly Subscription Package Announced

Codemasters Online Gaming Responds To Community Feedback And Replaces Proposed PLAYplus System With Standard MMO Subscription Package

Los Angeles (Thursday, September 28) – ArchLord, the MMORPG where one player will rule the world, will ship to stores in North America on October 3, Codemasters Online Gaming confirmed today. It is also announced that the game’s subscription package will now follow the traditional standard monthly MMO payment model rather than the proposed PLAYplus system, which was tested within the game’s beta phase.

The PLAYplus payment system allowed players to choose from a range of monthly subscription packages, each offering different levels of in-game incentives at varying price points. Following experimentation with the system within the beta test and monitoring the feedback from thousands of ArchLord community members, the PLAYplus system will not be implemented for the game’s release.

ArchLord will now launch with a standard monthly subscription of $14.99, (plus applicable taxes). The single monthly subscription will also include free credits for all players to redeem against in-game enhancements. All players will receive the same amount of credits as part of the single monthly subscription, providing a level playing field for all subscribers.

“We have listened to our community and delivered. From the start of the test of the PLAYplus system, we had an open dialogue with players to monitor reactions to the system,” said Ed Relf, director of marketing, Codemasters Online Gaming. “Here at Codemasters Online Gaming we place great importance on our open dialogue with players and our ability to react positively to their constructive feedback. We wish to thank all players that spent time testing PLAYplus and the detailed feedback they provided which assisted in reaching the final decision.”

Codemasters Online Gaming is currently evaluating a series of other additional in-game benefits to reward the games most loyal players with more details to follow soon. There are still places left in the ArchLord beta for the final week, to join the beta test pre-order ArchLord now by visiting www.archlordgame.com/preorder.

ABOUT ARCHLORD

ArchLord is a fantasy themed MMORPG that holds a unique competitive premise for gamers: the opportunity to rise to become the game world's supreme ruler. Throughout this epic quest-based role-playing title set in the game world’s Middle Ages, every month one player will gain control of the world and with it the opportunity to wreak havoc as they are crowned supreme ArchLord. Boasting eight playable classes to choose from including Human Archers, Knights and Mages, Orc Berserkers, Hunters, and Shaman or the ever so delectable Moon Elf Spiritualist & Elementalist, find out more by visiting the game’s official website online at www.archlordgame.com

ABOUT CODEMASTERS

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at http://www.codemasters.com