KONAMI AND
NESTLE
WATERS NORTH
AMERICA
ANNOUNCE THE
“GREEN WITH
ENVY”
NATIONAL
PROMOTION
FOR DEWY’S
ADVENTURE™
VIDEO GAME
FOR THE WII™
HOME VIDEO
GAME SYSTEM
National
Promotion
With Nestle
Waters’
Aquapod™
Bottled
Water And
Dewy’s
Adventure™
Video Game
Offers Grand
Prize Trip
To Costa
Rica And
Other Prizes
El Segundo,
CA –
September
17, 2007 –
Konami
Digital
Entertainment,
Inc. and
Nestle
Waters North
America Inc.
will provide
a positive
“Green” and
health
message to
children
this fall
with a
promotional
partnership
surrounding
the highly
anticipated
release of
Dewy’s
Adventure™
for the Wii™
home video
game system
and the
popular
Nestle
Waters’
beverage
option for
kids,
Aquapod™
Natural
Spring
Water.
Through the
partnership,
Aquapod™
will
administer a
national
contest and
sweepstakes
offering
consumers a
chance to
win an
exciting
rain
forest/eco-adventure
to exotic
Costa Rica
along with
other
fabulous
prizes,
including
copies of
Dewy’s
Adventure™.
The
sweepstakes
will run
from
September
12th through
November
30th.
The program
is supported
by a
multi-million
dollar
marketing
and
promotional
campaign
which
includes
national
print,
television,
radio
advertising,
Internet
media,
coupon
offers,
in-store
point-of-sale
messaging,
and more.
Television
spots
announcing
the
sweepstakes
will air
nationally
on major
television
stations,
and will
feature
gameplay
footage of
Dewy’s
Adventure™
and the
Aquapod™
logo. Radio
spots will
also support
the Program,
running on
stations
nationwide,
from October
1st to
November
17th. An FSI
will run
during the
first week
of the
sweepstakes
period,
reaching 25
million
households
nationwide
with coupon
offers as
well as the
launch of
www.aquapodmoms.com
website that
will provide
moms
information
about the
importance
of kid’s
hydration.
A number of
half-liter
24 pack
cases of
Poland
Spring®,
Deer Park®,
Zephyrhills®,
Ozarka® and
Ice
Mountain®
brand
Natural
Spring
Waters, and
Arrowhead®
brand
Mountain
Spring Water
will contain
on-pack
stickering
that will
feature
Dewy’s
Adventure™
artwork
along with
the Konami
logo and
information
about the
Program.
About Dewy’s
Adventure™
The evil Don
Hedron has
descended
upon the
peaceful
forest with
Black Water
and it’s up
to Dewy, a
small
droplet of
water, to
eliminate
the terrible
scourge and
save the
towering
Elder Tree.
Take control
of Dewy
using the
Wii Remote™,
rolling him
around the
environment
and using
special
elemental
powers with
unique
gesture-based
controls to
take on the
dastardly
forces of
Don Hedron.
Control heat
and cold to
transform
Dewy into
ice and
steam to
solve
puzzles and
restore a
beautiful
world of
peace.
Players can
also take
control of
the elements
by using
motion-specific
gestures
with the Wii
Remote™,
such as
shaking it
to cause an
earthquake,
waving it to
create gusts
of wind, or
summoning
bolts of
lightning
while in
mist form.
Combined
with Dewy’s
three
different
forms
(water, mist
and ice) and
landscape
tilting
abilities,
these skills
provide
players with
extensive
control over
the
environment
and a great
degree of
freedom in
approaching
each of the
game’s
multiple
stages.
About
Aquapod™
Bottled
Water
Aquapod™
Natural
Spring Water
is changing
the shape of
what kids
drink. With
child
obesity and
diabetes on
the rise,
choosing
healthier
options
becomes more
important,
especially
for our
kids. The
fun shape of
Aquapod™
encourages
children to
drink more
water in
place of
sugary
beverages.
Dewy’s
Adventure™
will launch
for the Wii™
on September
18, 2007.
For more
information,
please visit
www.konami.com
.
About Konami
Konami is a
leading
developer,
publisher
and
manufacturer
of
electronic
entertainment
properties.
Konami’s
titles
include the
popular
franchises
Metal Gear
Solid®,
Silent
Hill®, Dance
Dance
Revolution®
and
Castlevania®,
among other
top sellers.
The latest
information
about Konami
can be found
on the Web
at
www.konami.com.
Konami
Corporation
is a
publicly
traded
company
based in
Tokyo, Japan
with
subsidiary
offices,
Konami
Digital
Entertainment
Co., Ltd. in
Tokyo,
Japan,
Konami
Digital
Entertainment,
Inc. in the
United
States and
Konami
Digital
Entertainment
GmbH in
Frankfurt,
Germany.
Konami
Corporation
is traded in
the United
States on
the New York
Stock
Exchange
under the
ticker
symbol KNM.
Details of
the products
published by
Konami can
be found at
www.konami.com
.
About Nestle
Waters North
America
Aquapod’s
child
friendly
bottle is
one of
Nestle
Waters North
America’s
newest
packaging
innovations.
Founded in
1976, Nestle
Waters North
America is
noted for
having six
of the top
ten bottled
water
regional
brands sold
in the U.S.
These
include such
well-liked,
market-leading
brands as
Poland
Spring®,
Arrowhead®,
Ozarka®,
Deer Park®,
Zephyrhills®,
and Ice
Mountain®.
One of its
newest
brands is
Nestle® Pure
Life®
Purified
Drinking
Water,
available
for national
distribution.
Popular
imports such
as Perrier®
and S.
Pellegrino®
Sparkling
Natural
Mineral
Water round
out the
company’s
portfolio of
brands.
Nestle
Waters North
America,
Inc., with
9,000
employees,
is based in
Greenwich,
Connecticut
and is
related to
Paris-based
Nestle
Waters,
whose parent
company is
Nestle S.A.
of Vevey,
Switzerland.
Please visit
www.nestlewatersnorthamerica.com
for more
information.
“Dewy’s
Adventure”
is a
trademark of
Konami
Digital
Entertainment,
Inc. KONAMI
is a
registered
trademark of
KONAMI
CORPORATION.
Wii and the
Wii logo are
trademarks
of Nintendo.
© 2006
Nintendo.
© 2007
Nestlé
Waters North
America Inc.
nwna7280