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Press Release

Konami’s Dance Dance Revolution® Showcased As Part of Governor Arnold Schwarzenegger’s 2007 Governor’s Challenge

Dance Dance Revolution to be a Key Feature in a New Fitness Facility for Winning School in
Los Angeles

Konami Digital Entertainment, Inc. continues its fitness initiative in schools as its groundbreaking game series, Dance Dance Revolution, has become part of Governor Arnold Schwarzenegger’s challenge among all k-12 schools to get California students healthy and fit.

This highly acclaimed game will be part of an all-new fitness center presented to Los Angeles based Marvin Elementary School on Tuesday, September 18. Governor Arnold Schwarzenegger will also be on hand at the event with a ribbon cutting ceremony and walkthrough of the center that will feature Dance Dance Revolution and other physical activity equipment.

Dance Dance Revolution’s pioneering steps in taking video games and kids off the couch has been a continued success with programs such as the West Virginia Initiative where the game is currently a featured program in all 765 West Virginia Public Schools. Each version of the Dance Dance Revolution game has a unique workout mode that allows users to track calories burned and conduct their own fitness regimen. Dance Dance Revolution has additionally been part of numerous research studies on childhood obesity.

Since it was first introduced to North American video game consoles in 2001, Dance Dance Revolution has sold more than 4+ Million units across all platforms.

For more information on the Governor’s Challenge, please visit http://www.calgovcouncil.org/challenge.

For more information on Dance Dance Revolution, please visit http://www.konami.com.

“Dance Dance Revolution” is a registered trademark of Konami Digital Entertainment, Co., Ltd.


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