SEGA OF AMERICA ANNOUNCES NEW UPCOMING TITLES

Japan Developed SEGA Titles Destined for North American Release

SAN FRANCISCO (September 20, 2007) - SEGA® of America, Inc. today announced three titles to be released in North America that will be added to its release roster coming out in 2008. These titles are:

Yakuza 2 (PlayStation®2 computer entertainment system): The sequel to the critically acclaimed Yakuza, released in North America in 2006, continues the twisting storyline one year later. Kazuma is named Fourth Chairman of the Tojo Clan and retires from the yakuza life the same day. The person he entrusts the future of the Tojo clan is assassinated by a former allied gang called the Omi. These events set in motion a chain of events that see Kazuma traveling back and forth between Kamuro-cho and Western Japan in a desperate effort to stave off an all-out war between the Tojo and Omi clans. Kazuma will find himself alternately dealing with the police, meeting the ladies, and punching hundreds if not thousands of people really, really hard in this fully upgraded sequel to the critically acclaimed Yakuza game.

Dinosaur King (Nintendo DS(tm)): As Max or Rex, otherwise known as the D-Team, players will collect over 100 dinosaurs, each with its own special moves totaling over 240 in all. Traveling to five different territories around the globe, players will dig for fossils that are indigenous to that region. Once the player has collected their dinosaurs, exciting battles can begin with the evil Dr. Z, a greedy scientist bent on destruction and world domination.

Mystery Dungeon: Shiren the Wanderer (Nintendo DS(tm)): The game, from the creators of Pokemon Mystery Dungeon, takes place in a fantastical version of feudal Japan and stars a Ronin (a masterless samurai) named Shiren who travels with a weasel named Koppa. Together they are on a quest to discover the mystical Land of the Golden Condor, said to be the home of the legendary city of gold known as El Dorado. Mystery Dungeon: Shiren the Wanderer features a turn-based control scheme and an inventory system that harkens to the days of classic 16-bit RPGs. The game will also feature three new areas not found in the original SNES version as well as new monsters, updated graphics and sounds, and a tutorial mode.

"SEGA's product development strategy in North America and Europe is to create great games for Western audiences using Western developers," said Simon Jeffery, President and COO, SEGA of America, Inc. "In addition, we have the unique advantage of being able to tap into content streams from SEGA's talented Japanese studios. We work closely with Japan to identify compelling games, such as these three titles, that we know Western audiences will enjoy."

North American titles showcased at Tokyo Game Show 2007 include:

Nights: Journey of Dreams (Wii)

Sonic Rush Adventure (Nintendo DS)

The Golden Compass (Wii, PlayStation 2, PLAYSTATION® 3 system, PSP, Xbox 360, and PC)

Virtua Fighter 5 (Xbox 360)

SEGA Rally Revo (PLAYSTATION 3 system, PSP, Xbox 360, and PC)

Tokyo Game Show 2007 will take place from September 20th through the 23rd. Assets for all SEGA of America's titles in this announcement or on display at TGS can be found in the events folder on the SEGA press ftp site at http://segapr.segaamerica.com

About SEGA of America

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com