WORLD SERIES OF POKER® 2008: BATTLE FOR THE BRACELETS SHIPS TO RETAIL STORES NATIONWIDE

Minneapolis, MN – September 25, 2007 – Raise the ante! World Series of Poker® 2008: Battle for the Bracelets has shipped to retailers nationwide from Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI). The game features Phil "The Poker Brat" Hellmuth Jr -- owner of a world record eleven WSOP bracelets -- in a special "Beat The Brat" Heads-Up mode and thrusts players deep into the high-stakes world of tournament poker to face off against other A-list pros such as Johnny Chan, Chris “Jesus” Ferguson, and Mike “The Mouth” Matusow on the quest to win the championship bracelet for the $10,000 Main Event and over $60MM in total prize money.

“World Series of Poker 2008: Battle for the Bracelets allows gamers to challenge all of their favorite poker pros in one of the largest sporting events in the world,” said David Oxford, Activision Publishing, Inc. “We are proud to deliver intense poker tournament action to gamers who want to experience the high-stakes competition of championship poker from the comfort of their homes.”

In World Series of Poker 2008: Battle for the Bracelets, the #1 poker video game franchise returns as players challenge over 30 of the world’s top poker champions. With intense heads-up tournament play, expansive poker tutorials, and strategy clips from Phil Hellmuth’s Ultimate White to Black Belt Course as produced by iAmplifyVegas.com, players can learn from the very best in the industry and take on all opponents in real-world locations such as Las Vegas and New Orleans.

World Series of Poker 2008: Battle for the Bracelets is available on the Xbox 360™ video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system for a suggested retail price of $49.99, the PlayStation®2 computer entertainment system, PSP® (PlayStation® Portable) system and Nintendo DS™ for $29.99, and the PC for $19.99. The game is rated “T” (Teen) by the ESRB. For more information on World Series of Poker 2008: Battle for the Bracelets please visit www.BeatTheBrat.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

This World Series of Poker game includes trademarks owned by Harrah's License Company, LLC. and used under license. All rights reserved.