Activision and Line 6 Announce Full Line 6 Pod® Guitar Technology Integration Into Guitar Hero® World Tour Music Studio

For the first time ever, video game players will have access to the same guitar processing technology used by professional musicians

SANTA MONICA and CALABASAS, Calif.,— July 11, 2008— Activision, Inc. (Nasdaq: ATVI) and Line 6, Inc. announced today that Guitar Hero® World Tour for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system will integrate Line 6’s guitar tone technology, enabling gamers to use amps, cabs and effects from the world-renown Line 6 POD® in the game’s Music Studio.  The game’s innovative new Music Studio lets players express their musical creativity by giving them access to a full complement of tools to compose, record, edit and share their own rock ’n’ roll anthems. 

The sound modeling technology of Line 6’s POD is integrated into Guitar Hero World Tour’s Music Studio so gamers can now join the ranks of elite POD using bands including, U2, Radiohead, Keane, Muse, Nine Inch Nails, Story of the Year, Slipknot, Dashboard Confessional, Alice in Chains, Stone Temple Pilots, Garbage, Lenny Kravitz and countless others. 

“With Guitar Hero World Tour’s new Music Studio functionality, we wanted to give gamers access to the most authentic music creation tools available, so we went to the pacesetters of professional guitar technology—Line 6,” said Dusty Welch, head of publishing for Activision/RedOctane.  “The integration of Line 6 technology in the game underscores our commitment to delivering unprecedented innovation to the Guitar Hero® franchise that has the potential to revolutionize consumer generated music.”

The signature sounds of legendary bands and top musicians today come from a combination of guitar amps, cabs and effects. Through digital signal processing, POD delivers accurate emulations of the most coveted amplifiers, effects and cabinets ever made.  It is famous for revolutionizing the way guitarists record, perform, rehearse, and write songs. It eliminates the need for complicated setups with its proprietary technology for simulating the complex interaction of amplifiers, effects, microphones, speaker cabinets and room acoustics. Whether POD is used with headphones to practice, for direct recording or playing live, POD is what musicians turn to for the best guitar sound.

“Line 6 strives to push the boundaries, from revolutionizing the way guitarists record to how they perform live to helping enable the creative process for musicians,” said Marcus Ryle, Line 6 Founder and SVP of Research and Development.  “Thanks to the incredible processing power of the of the next generation video game consoles, we placed the actual tone algorithms right into the game to give gamers the tools to choose their own sounds for the music they create. For the first time, gamers will have the ability to compose and record with the same technology used by professional musicians.”

A preview of Music Studio featuring exclusive screenshots, amp presets and content is available at www.line6.com/GH.

Guitar Hero World Tour using Line 6 guitar tone technology is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.  The game is not yet rated by the ESRB.  For more information on Guitar Hero World Tour, please visit www.guitarhero.com.

About Line 6, Inc.

Based in Calabasas, California, Line 6 is a leading manufacturer of guitars, amplifiers, effects, effects processors and recording interfaces.  Line 6 is world renowned for its studio- and stage-standard gear featuring its patented digital modeling and digital wireless technologies.  Line 6 invented digital guitar amp modeling technology in 1996, and is currently the #1 maker of guitar amplifiers.  Its award-winning products, including POD®, are used by musicians worldwide and have been used on countless platinum and Grammy award winning titles.  Line 6 is distributed in over 60 countries with operations in the United States, China and the United Kingdom.  For more information, visit www.line6.com. 

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements:  Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties.  In this release, they are identified by references to dates after the date of this release and words such as “outlook”, “will,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” and similar expressions.  Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles in its fiscal year 2009, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, the timing and successful completion of the combination of Activision and Vivendi Games, the combined company’s success in integrating the operations of Activision and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review historical stock option granting practices by Activision and its board of directors, the finalization of the tentative settlement of the SEC's formal investigation and final court approval of the proposed settlement of the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional action by the SEC and/or other regulatory agencies, and other litigation unrelated to stock option granting practices and any additional risk factors identified in Activision’s most recent annual report on Form 10-K and quarterly reports on Form 10-Q and the definitive proxy statement filed on June 6, 2008 in connection with the proposed transaction with Vivendi. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements.  Forward-looking statements believed to be true when made may ultimately prove to be incorrect.  These statements are not guarantees of the future performance of Activision and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2008 Activision Publishing, Inc.   Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All rights reserved.  Line 6 and POD are registered trademarks of Line 6, Inc. All rights reserved.